Holistic Health Copywriter
for
Health Practitioners
Your Guide to Building Lasting Relationships
You started this journey to make a real difference in people's health, and that’s what gives your work real meaning.
You're doing exactly that — each patient's success is a testament to your commitment.
It's your ‘why.’
But let's be honest, you're only one person.
After a day filled with appointments, sitting down to write another newsletter just isn't realistic.
There’s a whole life you’ve imagined outside the clinic walls that feels just out of reach. Sidelined by the endless admin and the content needs that come with a modern-day practice.
You entered this field to make a difference, to connect, to be truly present with those you care for — not to get swamped by a never-ending to-do list.
You've witnessed the impact of your work, improving lives one patient at a time.
There’s a voice inside, telling you there’s more you can do.
✨More people to reach.
✨More dreams to achieve.
✨More life to live.
Your time and energy are valuable.
And yes, you deserve to reap the rewards of your hard work without risking burnout.
Overcoming Challenges Together
Now…
Imagine a different scenario.
You continue to change lives, but your online presence manages itself.
Visualize having your evenings and weekends back under control.
➛Nestling into your favorite chair with a copy of ‘Where the Crawdads Sing’ or
➛ joining friends for coffee after a leisurely Saturday morning trip to the farmers market…knowing that your newsletters, blogs, and emails are now handled by someone you trust.
➛Saying yes to that month-long trip to Ireland, not forgetting to bring back an Aran sweater this time.
Get ready to make your new reality.
You know your strengths better than anyone.
But does the world know how accomplished you are as a practitioner?
Let's make sure you're seen as the expert you've worked so hard to become.
✨By tapping into the topics that matter most to your clients,
we'll create conversations that are both meaningful and personal
—like a chat ☕ with a close friend.
✨A well-thought-out marketing strategy does more than attract new faces.
—It keeps your loyal clients engaged and helps your practice thrive.
✨Communication is key, isn't it?
— Speaking clearly about benefits and setting clear expectations builds lasting trust
— Shows them they're in capable hands with you at the helm.
I'm here to help. Dedicated to creating outstanding and tailored content that hits
right at the heart of your goals.
Hey, I’m Cheryl, a holistic health copywriter and I’m ready to help you clarify your message.
I'm here to help you share your expertise with the world in a way that's clear, relatable, and true to the essence of your specialty.
At the heart of every unique practice is a story that deserves to be told compellingly and authentically.
Drawing from my experiences as an independent business owner, I understand the daily challenges you face. This insight sharpens my ability to design effective marketing strategies that simplify your path to success.
I’ve spent over 25 years exploring the relationship between food choices and health outcomes.
As your guide, I aim to equip practices like yours by sharing the positive impact of healthy lifestyle choices.
A combination of personal passion and professional experience fuels my desire to support your mission.
I’m here to help articulate your vision in a way that connects, educates, and inspires action.
I bring to the table a rich arsenal of …
✨engaging stories
✨✨effective persuasive techniques, and
✨a knack for capturing attention in ways that might just seem
a bit magical!🪄
Together, we can elevate your voice and take your brand to new heights— naturally attracting clients who are eager to engage with you.
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.”
★★★★★
“ …I could sense the professionalism in the language she used to explain what a successful marketing strategy needed to be…
The success has exceeded my expectations!
Cheryl’s attention to detail and taking the time to fully understand me personally and my message, I feel, is what makes her an exceptional partner in my business!”
Dennis McGee
Founder Connoisur Culinary Products
What We Offer
01.
Wellness Foundation Builder
This package is perfect if you're just getting started. It's designed to help you build a solid foundation, attract and engage clients, and grow your practice organically.
Start by building a connection with your clients by offering something of value with a lead magnet, like an e-book for healthy eating or exclusive content, such as foods that naturally reduce inflammation, in exchange for their email.
Then, keep the conversation going and show you care about their needs and interests to heal by sending a welcome email sequence, sharing more about how you can help. I recommend at least three.
Let's get even more strategic. Imagine your potential clients searching for answers online about a health issue, and your blog post shows up in their search results! By creating two SEO-optimized blogs, you can attract clients naturally, bringing them directly to your website. Easy as that!
Investment $850
Bundle Pricing $800
Savings $50
02.
Growing Wellness Authority
This package is designed to help you grow your online presence, engage with your audience, and make data-driven decisions that lead to sustained success.
Imagine having four high-quality blog posts published on your website every month with up-to-date information on health issues. Consistent content keeps your website fresh and engaging, which is precisely what search engines and your audience love.
But we don't stop there. Included in this package is a monthly analytics report that reveals crucial details about how your blog posts are performing, giving us data we need to make informed decisions and take advantage of opportunities in real time.
You'll establish yourself as the authority in your field, and the analytics report allows us to tweak our strategy based on what's working best.
Investment $1000
Bundle Pricing $925
Savings $75
03.
Wellness Renewal
This package is for you when your practice offerings have shifted, your online presence doesn’t reflect your current goals, or you are looking to move your products or services in a different direction.
We’ll begin with a website update that reflects your current offerings, is optimized for SEO, and continues to build trust and authority.
Next, you’ll want to re-engage your clients with a series of emails that revive inactive subscribers, increase conversion opportunities, and strengthen client relationships. As far as marketing goes, emails have an impressive return on investment (ROI) of $8 for every $1 spent. Yes, please!
The third service in this package is a landing page—or a sales page. Deliver targeted messaging for a new supplement or procedure, resulting in improved sales and offering analytics for improved performance. A well-crafted landing page focuses on a single call to action.
This package is designed to ensure your online presence works harmoniously to grow your business.
Investment $1050
Bundle pricing $975
Savings $80
LANDING PAGES
STARTING AT $450 PER PAGE | 500 WORDS
The power of a well-crafted landing page—or sales page—can't be overstated.
Connect with your audience right where they are.
By blending persuasive copywriting with a deep understanding of your audience's needs. Every word on your page should work hard for you. The goal? To transform casual readers into loyal customers and simple clicks into bookings.
Make your landing page a profitable and unforgettable sales tool—
A La Carte Services
EBOOKS & LEAD MAGNETS
STARTING AT $300
Imagine using engaging lead magnets to grow your community.
When you offer a valuable resource—whether it’s a comprehensive guide, an insightful ebook, or a practical template—you’re not just capturing emails.
Captivate your audience's interest and open a channel for ongoing dialogue.
This approach does more than just grow your email list—it enriches relationships and deepens connections giving value in exchange for their email.
EMAIL SEQUENCES
$50 | MINIMUM THREE EMAILS
Email sequences create lasting relationships.
Talk to your patients and make them feel like
they’re the only person in the room.
From welcoming new subscribers to nurturing ongoing clients, each email is a step in a journey of engagement. Personalized content builds trust and gently guides your audience back to your blogs and services.
Every dollar spent on email marketing invests in growing your practice and enhancing your online presence.
On average, for every $1 spent on email marketing, you earn $8.
That is some pretty impressive ROI!
SEO DRIVEN WEBSITE COPY
$300 PER PAGE | 800-1000 WORDS PER PAGE
Think of your website as your digital storytelling platform. It's where you connect with your ideal clients and share with the world all the people you’ve helped get better.
By integrating SEO best practices with engaging, informative content, you’ll boost your site's visibility and ensure it effectively communicates who you are and what you bring to the table.
Not only will you attract visitors—but you'll also convert them into active leads and elevate your online authority.
BLOGS
$200 | 1000-1200 WORDS
Attract organic traffic to your website with blog posts that share stories of patients who have overcome struggles. Blog posts that break down hard-to-understand medical terminology in easy-to-understand language.
Heads-up—blogs are part of your long-term strategy. By tapping into what your clients are actively searching for, blogs drive them directly to your website.
Did you know? Businesses that prioritize blogs are 13 times more likely to achieve a positive ROI (return on investment) on their efforts, according to Hubspot. Each blog post is another step towards boosting your online presence, establishing your authority, and forging deeper connections with patients who NEED your expertise.
Posting SEO-optimized blogs on your website nurtures your online space in ways that catapult your practice to new heights.
PRODUCT DESCRIPTIONS
STARTING AT $50
Product descriptions are your virtual sales force.
Your clients cannot touch your products through the Internet. They can’t feel their weight or see the richness of their color firsthand. They must be brought to life. Creatively.
By painting vivid pictures that connect emotionally and ticking all the boxes that matter most to your clients. Our brains make decisions based on emotions and then rationalize with logic.
Features alone don’t sell products—what truly drives sales is how those features benefit the patient and make that transformative impact.
Are you ready to create product descriptions that drive sales?
How I Support Your Mission
I help you…
✦ Make your unique noise.
✦ Engage in stimulating conversations with your audience, offering a novel perspective that connects on multiple levels.
✦ Create an exclusive following.
✦ Articulate your vision in a way that educates, connects and inspires action.
I write in your voice, tailoring content that resonates with your ethos and speaks directly to your audience’s heart.
I believe in the power of holistic health and the art of storytelling.
Are you ready to intertwine the two?
When You Work With Me, You Get—
➻Scholarly Research— each topic is thoroughly researched, ensuring your content is authoritative and credible.
➻Audience-Aligned Content— tailored research to tap into the pulse of your audience— making sure to address their most pressing concerns and interests.
➻SEO Mastery— strategic optimization so your content doesn’t simply exist but stands out, drawing in your ideal clients.
➻Meticulous Editing— comprehensive editing to deliver polished, error-free content, ready for publishing. Includes two complementary edits.
➻Visual Enhancements— Strategic CTA’s & Links— thoughtfully crafted call-to-actions and links that guide your audience smoothly through your sales funnel.
HOW IT WORKS
02.
I’ll send you a proposal with a contract. When you agree and pay a 50% deposit, I’ll get started.
01.
Schedule your complimentary 15-minute discovery call. We’ll talk about your business goals and challenges and how my services can help.
03.
I’ll deliver your copy in a Google Doc, and you’ll have two rounds of edits, so you’re completely happy with the results.
get in touch
I’d love to hear from you!
Use the contact form or email me at
cherylduffyagency@gmail.com
YOU MIGHT BE WONDERING ABOUT
Frequently Asked Questions
-
Your finished copy will be shared with you via a Google Doc. This format ensures ease of access and seamless integration for publishing. Plus, during the editing process, you can directly comment on the document for any feedback or revisions you'd like to suggest.
-
While my primary focus is creating the copy, I don’t currently offer posting services for websites or social media. However, I'm happy to collaborate with your team for any integration or implementation support you might need.
-
My standard billing process involves a 50% deposit upon agreement and the remaining 50% after the second edit, before the final delivery of the copy. I'm flexible to discuss billing arrangements to suit your specific needs. Please note that to maintain efficiency, the editing process is time-bound to ensure the timely completion of your project.
-
The start date for our project will depend on a few factors, like how full my schedule is and the specific needs of your project. Once we’ve had a chance to chat about what you’re looking for, I’ll be able to give you a clear idea of when we can get rolling. If you’re in a rush, let me know! I can sometimes make special arrangements for quicker turnarounds, though this might involve an additional fee.
-
My professional email is the most effective way to communicate during our project. This ensures that all our correspondence is organized and accessible. I check my email regularly and respond within 48 hours, ensuring consistent and timely communication throughout our collaboration.
-
I focus on providing top-tier content that precisely matches your project’s goals. Given this work's inherently creative and cooperative nature, refunds are not part of my service offerings. Instead, my commitment is to consistently meet your needs and fine-tune the content as needed, ensuring that the result perfectly reflects your vision.