Giving Wellness Brands a Voice
Clear, Authentic Messaging
The Cost of Staying Stuck
You know your work matters.
But when your message is unclear—or disconnected from the heart of what you do—it can start to feel like you’re whispering into the void.
Without the right words to represent your brand, you risk:
Blending in instead of standing out
Attracting the wrong audience—or no audience at all
Spending hours creating content that leads nowhere
Confusing the very people you’re meant to help
Missing the impact you know you’re here to make
Here’s the good news:
Your message doesn’t have to feel heavy, forced, or uncertain.
With words that reflect who you truly are—and why you do what you do—you can
shift from stuck to seen.
You’ll start connecting with the people who need you most—naturally and consistently.
The Right Words Can Change Everything
For your brand —and the people you’re here to serve.
When your message is clear, your brand thrives.
I help wellness businesses communicate with purpose—so they can connect, convert, and create lasting change.
Here’s how I help:
I work with holistic practitioners and lifestyle brands who want copy that feels aligned, intentional, and effective—helping them show up with more confidence and clarity.
✦ Magnetic messaging that attracts your ideal clients
No more confusion—just clarity and resonance.
✦ Copy that aligns with your mission and values
So your brand feels 100% authentic, inside and out.
✦ Strategic storytelling that builds trust and engagement
Clients don’t just see you—they believe in you.
✦A marketing partner who truly gets your brand
Grounded, intentional messaging that fits you—and grows with you.
Behind the Words
A Curious Mind at Work
Behind the Words A Curious Mind at Work
Behind the Words: A Curious Wellness Copywriter
I don’t just write about wellness—
I live it.
Hi, I’m Cheryl. For over 40 years, I’ve embraced a health-conscious lifestyle, spent 25 years running a café centered on fresh, intentional food, and collaborated with holistic practitioners as both a client and a lifelong learner.
That lived experience gives me unique insight into what makes messaging feel real, grounded, and effective—so your brand can genuinely connect with the people you’re here to help.
Wellness Professionals
We Probably Have a Lot in Common
As a holistic health copywriter, I collaborate with wellness professionals who care deeply about the work they do and the people they serve. My clients often include:
✦ Holistic health practitioners
✦ Functional and integrative medicine providers
✦ Nutritionists and wellness coaches
✦ Wellness-based product brands
✦ Conscious living educators and creators
If your brand is rooted in purpose and transformation, I’ll help you find the words that reflect that—clearly and confidently.
Certified Copywriter
Trained. Tested. Trusted.
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.”
Real Stories, Real Results
★★★★★
“ …I could sense the professionalism in the language she used to explain what a successful marketing strategy needed to be…
The success has exceeded my expectations!
Cheryl’s attention to detail and taking the time to fully understand me personally and my message, I feel, is what makes her an exceptional partner in my business!”
Dennis McGee
Founder Connoisur Culinary Products
These reels brought Masterblend Seasoning’s brand to life—personal, inviting, and true to his mission.
Copywriting Packages for Wellness Brands
01.
✦ The Wellness Website Makeover
For the wellness practitioners, coaches, and lifestyle brands ready to upgrade a site that’s falling flat.
You’ll get strategic, SEO-aligned messaging for your homepage, about, services, and contact page—plus layout tips to keep it easy to navigate and aligned with your brand. Let’s turn your website into a clear reflection of your business—one that draws in the right clients and inspires action.
02.
✦The Brand Voice Blueprint
If your brand sounds scattered, this one’s for you.
We’ll define your brand’s tone—so your messaging sounds like you and lands with the right people.
You’ll get a detailed voice guide you can turn to anytime, helping you stay consistent across every word you write (or hire out).
Perfect for wellness brands building trust through alignment.
03.
✦ Email Nurture Magic
Your welcome sequence deserves more than a generic template.
Together, we’ll create an email series that welcomes subscribers with warmth and builds connection from the first message. You’ll get thoughtful, voice-aligned copy that keeps you top of mind—so you can build trust and stay out of the spam folder.
Ideal for wellness brands who want to turn new leads into loyal clients.
04.
✦ The Blog & Content Booster
Blog writing isn’t dead— it just needs purpose.
Show up in search results and sound like a real human while you're at it. You’ll get SEO-informed, voice-driven blog posts tailored to your audience, your values, and your goals.
Perfect for wellness brands ready to lead with clarity, authority, and heart.
Your Message Deserves to Be Clear, Compelling, and True to Your Brand
Wellness brands are changing lives every day—but when your message isn’t clear, your impact gets lost in the noise.
I help wellness businesses find the words that feel aligned—so you can connect with your ideal audience, grow your brand, and make a real difference.
✦ No more second-guessing what to say
✦ No more wondering if your message is working
✦ No more missed chances to reach the people who need you
With clear, strategic messaging that sounds like you, your brand can thrive.
When You Work With Me, You Get—
➻Scholarly Research— each topic is thoroughly researched, ensuring your content is authoritative and credible.
➻Audience-Aligned Content— tailored research to tap into the pulse of your audience— making sure to address their most pressing concerns and interests.
➻SEO Mastery— strategic optimization so your content doesn’t simply exist but stands out, drawing in your ideal clients.
➻Meticulous Editing— comprehensive editing to deliver polished, error-free content, ready for publishing. Includes two rounds of thoughtful edits to ensure every word feels just right.
➻Visual Enhancements— Strategic CTAs & Links and thoughtful formatting that gently guide readers toward taking the next step.
HOW IT WORKS
01.
Start The
Conversation
Let’s talk about your voice, audience, and business goals.
02.
Shape Your
Message
I’ll write copy that sounds like you and speaks to your people.
03.
Launch With
Confidence
Use your new messaging to connect, build trust, and grow.
get in touch
Have questions? I’m all ears.
Use the contact form or email me at
cherylduffyagency@gmail.com